Fez, Morocco: A Shopper’s Paradise of Handmade Wonders
Entering Fez’s historic medina is like entering a living art museum of craftsmanship. In addition to being Morocco’s cultural center, the city is home to a wealth of traditional handcrafted goods that showcase centuries of craftsmanship and legacy. Here is your comprehensive guide to the best traditional Moroccan crafts you can find in this enchanted city if you’re unsure what to buy in Fez.
1. Handcrafted Ceramics: The Blue Pottery of Fez
Fez is well-known throughout the world for its unique blue-and-white ceramics. The city’s artistic identity is still represented by this exquisite craft, which dates back to the ninth century. Plates, bowls, vases, and tiles are all hand-painted in cobalt blue with elaborate geometric and floral patterns.
The pottery workshops in Fez employ ancient methods that have been handed down through the ages. It is an experience in and of itself to watch craftspeople carefully paint every detail and spin the clay. These ceramics are useful home décor items and stylish mementos.
2. Leather Goods: The Ancient Art of Tanning
The Chouara Tannery, one of the oldest tanneries in the world, is located in Fez and still uses traditional methods and natural dyes to process leather by hand. This makes Fez leather goods particularly distinctive.
You can purchase handbags, jackets, belts, poufs, and premium leather slippers (babouches). The craftsmanship is excellent, and the colors are vivid. The view from the surrounding terraces provides a colorful and fragrant glimpse into centuries-old techniques, making a visit to the tannery itself an unforgettable experience.
3. Metalwork: Copper and Brass Masterpieces
The medina is accustomed to hearing the clang of hammers on metal. Beautiful copper and brass pieces, frequently engraved with delicate patterns or Arabic calligraphy, are crafted by talented metalworkers in Fez.
Everything from intricately adorned mirrors, kettles, and decorative boxes to traditional Moroccan tea trays and lanterns can be found. Numerous items are customizable, which makes them ideal presents or mementos of your trip to Morocco.
4. Woodcraft: Cedar and Thuya Specialty Items
Another undiscovered treasure for customers is Fez’s woodworking. Artists craft intricate carvings, inlaid boxes, furniture, and instruments using aromatic cedarwood and thuya, a native Moroccan wood.
The wood is frequently hand-polished and inlaid with silver or mother-of-pearl wire to create exquisite, unique pieces. These wooden treasures, whether they are large furniture pieces or tiny jewelry boxes, are a reflection of both beauty and tradition.





Textile Treasures to Bring Home from Fez
Beyond metalwork, leather, and ceramics, Fez is a textile lover’s dream come true. Vibrant textiles, traditional clothing, and exquisite home décor abound in the city’s markets and artisan workshops; all are handcrafted with techniques that have been handed down through the generations. You won’t want to leave Fez without these textile gems.
1. Handwoven Carpets and Rugs: What Makes Them Special
Moroccan rugs are well-known worldwide, and some of the best can be found in Fez. Every rug is a hand-woven masterpiece that takes weeks or even months to complete. Each tribe and area has its own unique designs, each with its own colors, symbols, and meanings.
Both delicate urban-style carpets with more elaborate patterns and thick woolen Berber rugs can be found in Fez. These textiles provide warmth, authenticity, and beauty, whether you’re purchasing a large rug for your home or a small one for decoration.
2. Colorful Moroccan Blankets and Throws
These throws, also called handira or Moroccan wedding blankets, are made by women in the Atlas Mountains and are frequently embellished with fringes, sequins, or vibrant designs.
They are comfortable, fashionable, and portable, making them ideal souvenirs. You can use them as wall hangings, bed linens, or throws on your couch. A large assortment in a variety of hues and textures can be found in the Fez medina.
3. Embroidered Fabrics and Table Linens
Fez is also well-known for its exquisite embroidery, particularly with gold and white thread. Traditional Moroccan patterns that combine Islamic art with Andalusian elegance are frequently hand-stitched onto tablecloths, napkins, pillowcases, and curtains.
These are great presents and give any house a little Moroccan flair. A lot of vendors even provide personalized embroidery with initials or names.
4. Silk and Cotton Scarves with Traditional Patterns
Fez silk and cotton scarves are available in every possible color and frequently feature geometric or floral designs influenced by Islamic motifs and zellige tiles. These scarves are ideal for both men and women because they are lightweight and adaptable.
They are a stylish and significant way to bring a bit of Morocco with you, whether you wear them as accessories, around your neck, or as a headscarf.
5. Djellabas and Caftans: Authentic Moroccan Clothing
Consider investing in a caftan (a more refined, frequently embroidered version worn for special occasions) or djellaba (a long, hooded robe worn by both men and women) for something genuinely Moroccan.
Morocco’s elegance and cultural diversity are reflected in these clothes. Handmade versions made in Fez from wool, cotton, or silk are available in both classic and contemporary styles, and they are tailored in traditional workshops.





Unique Souvenirs from Fez’s Medina
More than just a historical marvel, the medina of Fez is a shopping haven full of unique finds that you won’t find anywhere else. These distinctive mementos will allow you to bring a bit of Morocco home with you, from aromatic spices to traditional cookware.
1. Aromatic Spices and Herb Blends
The spice markets in Fez are a sensory extravaganza. You will be captivated right away by the rich scents and vivid hues of cinnamon, paprika, saffron, cumin, and ras el hanout, a traditional Moroccan spice blend.
In addition to being necessary for Moroccan cooking, these spices also make wonderful mementos for foodies. Flavorful and portable, they come in classic cones or tiny glass jars. Herbal tea blends and natural remedies, often made by skilled herbalists, are also sold in many stores.
2. Natural Beauty Products: Argan Oil and Rose Water
Fez is not an exception to Morocco’s global reputation for natural beauty products. Often called “liquid gold,” argan oil is applied to the skin, hair, and nails. Because of its high antioxidant and vitamin E content, it is essential for anyone interested in beauty.
In addition, you’ll find kohl eyeliner, ghassoul clay, black soap (savon noir), and rose water from the Valley of Roses—all of which are customarily used in Moroccan hammas and daily hygiene regimens. For the highest quality, look for cold-pressed, organic options in the souks.
3. Traditional Moroccan Slippers (Babouches)
Soft, handcrafted leather slippers in an endless array of colors and styles are called babouches. These slippers are created using centuries-old methods in Fez, a city known for its leather craftsmanship.
Both pointed and rounded styles are available; some are plain, while others are embroidered or embellished with patterns and beads. They are comfortable, fashionable, and lightweight, making them ideal for giving or wearing at home.
4. Hand-painted Tagine Pots: Decorative and Functional
The tagine is a stunning example of traditional pottery as well as a representation of Moroccan cuisine. Fez’s hand-painted tagine pots are a beautiful addition to any kitchen because of their vivid colors and patterns. They can also be used to cook Moroccan stews slowly.
Both decorative and cooking-grade versions are available in many stores. A tagine is the ideal choice if you enjoy cooking or just want a distinctive memento that captures Moroccan culture.
When choosing souvenirs in Fez, try to buy directly from artisans or cooperatives to support local craftsmanship. Look for items that are handmade, sustainable, and connected to Moroccan culture — they’ll have more meaning and make your travel memories last longer.





Navigating Fez’s Shopping Districts
For those who enjoy shopping, the winding streets of Fez’s medina are a treasure hunt waiting to happen, but they may initially seem overwhelming. Whether you want a unique rug, a handcrafted memento, or the excitement of haggling, here are some tips for making the most of your Fez shopping experience.
1. Exploring the Souks: Where to Find the Best Deals
Each of the Fez souks, which are separated by product and craft, has a distinct charm. Here are some places you simply must see:
- Souk el Henna is well-known for its traditional henna, herbal remedies, and natural cosmetics.
- A haven of spices, incense, and fragrances is Souk Attarine.
- Souk Nejjarine is an expert in woodworking, creating elaborate boxes and carved furniture.
- Souk Sabbaghine: A marketplace for vibrant textiles and fabrics.
Take your time, visit several stores, and don’t be afraid to leave if you can find a better deal. Often, the best deals are only a few steps away.
2. Artisan Workshops: Meet the Craftspeople
Visiting an artisan workshop (fondouk) in Fez is one of the most fulfilling experiences. You can meet the artisans here, including metal engravers, weavers, leatherworkers, and ceramic painters, and observe how each piece is created by hand, frequently utilizing methods that have been passed down through the ages.
Numerous workshops are accessible to the public and may feature live demonstrations. Buying straight from these craftspeople helps maintain traditional craftsmanship while also guaranteeing authenticity.
3. Fixed-Price Shops vs. Haggling: What to Expect
The majority of Fez’s markets and small businesses have a haggling culture. Both buyers and sellers anticipate it, and even enjoy it. Begin by making a smiley offer that is half or less of the asking price. The exchange is just as important as the cost.
However, there are also stores with set prices that are frequently referred to as cooperatives or artisan centers with government certification. For tourists who want a hassle-free experience or who wish to guarantee that artisans are paid fairly, these are excellent. Although the quality and authenticity are assured, prices are typically higher.





Smart Shopping Tips for Visitors
Although shopping in Fez is an adventure full of hues, aromas, and tales, visitors who are not familiar with Moroccan marketplaces may find it useful to be aware of a few clever tips. Here are some crucial pointers to ensure a seamless, secure, and enjoyable shopping experience.
1. Authenticating Genuine Handmade Items
In a city known for its artisanal heritage, it’s important to distinguish between mass-produced souvenirs and authentic handmade crafts. Here’s how:
- Check for imperfections: Handmade items often have tiny variations — a sign of human touch, not a flaw.
- Ask about the origin: Good vendors are happy to tell you about the process and the artist behind the work.
- Visit cooperatives or workshops: They often sell certified artisan items and offer transparency about materials used.
- Look for traditional symbols or signatures: Especially in pottery, metalwork, or textiles.
Buying authentic supports local families and preserves ancient skills — and you’ll return home with som
2. Bargaining Etiquette: How to Negotiate Like a Local
Bargaining is part of the experience in Fez. Here’s how to do it respectfully and effectively:
- Start low but not offensively low — around 40–50% of the asking price is a good beginning.
- Be polite and smile — a friendly attitude goes a long way.
- Don’t show too much enthusiasm — it weakens your position.
- If it feels wrong, walk away — often, the vendor will call you back with a better offer.
Remember: It’s not a battle — it’s a cultural exchange!
3. Shipping Options for Larger Purchases
Bought a rug, mosaic table, or heavy ceramics? No problem. Many artisan shops in Fez offer international shipping. Here’s what to know:
- Ask about tracking and insurance before you agree to ship.
- Request packaging photos for peace of mind.
- Combine purchases to save on shipping costs.
- Take the receipt and contact info in case you need to follow up.
For lighter items, you may want to pack them in your luggage, but for anything fragile or bulky, shipping is often the safest route.
4. Customs Regulations: What You Can Legally Take Home
Before buying, be sure to check what’s legal to bring into your country. Some general guidelines:
- Spices, argan oil, and textiles are usually safe.
- Weapons, animal products (e.g., ivory), or antiques may be restricted.
- Liquids (like oils or perfumes) in your carry-on must meet airline size rules.
It’s always smart to double-check with your airline or embassy for updated customs info.
Final Word: Shop with Heart and Curiosity
- Always carry some cash, preferably in small bills.
- Don’t be afraid to ask questions about how something is made — artisans will often share fascinating details.
- Try to shop in the morning, when the markets are less crowded and shopkeepers are more eager to make their first sale.
- Most importantly: enjoy the experience. Shopping in Fez isn’t just about what you buy — it’s about the stories, the people, and the traditions behind every item.
Shopping in Fez isn’t just about finding beautiful items — it’s about discovering the culture, meeting passionate artisans, and collecting memories that last a lifetime. With a bit of preparation and an open mind, you’ll enjoy a shopping journey unlike any other.
Would you like to explore the old city’s markets and meet talented local artisans?
Our expert guides are ready to offer you the best experience, combining authenticity, culture, and unbeatable prices.
All you have to do is contact us and book your tour to start a unique journey through the heart of the old city, where you’ll enjoy shopping and discovering traditional crafts with the help of local experts.
Don’t miss this opportunity — get in touch with us now and start your adventure!