A narrow, bustling alley (souk) inside the Fez medina, depicting visitors exploring shops with traditional Moroccan handicrafts. The image captures the authentic atmosphere and rich culture of Fez’s craft capital.

ULTIMATE Fez Shopping Guide: What to Buy & Hidden Gems

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The ULTIMATE Fez Shopping Guide: What to Buy and Where to Find It

Entering Fez’s historic medina is like entering a living art museum of craftsmanship. In addition to being Morocco’s cultural center, the city is home to a wealth of traditional handcrafted goods that showcase centuries of craftsmanship and legacy. Here is your comprehensive guide to the best traditional Moroccan crafts you can find in this enchanted city if you’re unsure what to buy in Fez.

1. Fez Ceramics & Pottery: The Icon of Moroccan Souvenirs

Fez is well-known throughout the world for its unique blue-and-white ceramics. The city’s artistic identity is still represented by this exquisite craft, which dates back to the ninth century. Plates, bowls, vases, and tiles are all hand-painted in cobalt blue with elaborate geometric and floral patterns.

The pottery workshops in Fez employ ancient methods that have been handed down through the ages. It is an experience in and of itself to watch craftspeople carefully paint every detail and spin the clay. These ceramics are useful home décor items and stylish mementos.

2. Authentic Fez Leather Goods: Bags, Poufs, and the Art of Tanning

The Chouara Tannery, one of the oldest tanneries in the world, is located in Fez and still uses traditional methods and natural dyes to process leather by hand. This makes Fez leather goods particularly distinctive.

You can purchase handbags, jackets, belts, poufs, and premium leather slippers (babouches). The craftsmanship is excellent, and the colors are vivid. The view from the surrounding terraces provides a colorful and fragrant glimpse into centuries-old techniques, making a visit to the tannery itself an unforgettable experience.

3. Metalwork Masterpieces: Essential Fez Copper and Brass Crafts

The medina is accustomed to hearing the clang of hammers on metal. Beautiful copper and brass pieces, frequently engraved with delicate patterns or Arabic calligraphy, are crafted by talented metalworkers in Fez.

Everything from intricately adorned mirrors, kettles, and decorative boxes to traditional Moroccan tea trays and lanterns can be found. Numerous items are customizable, which makes them ideal presents or mementos of your trip to Morocco.

4. Unique Woodcrafts: Cedar and Thuya Specialty Items in Fez

Another undiscovered treasure for customers is Fez’s woodworking. Artists craft intricate carvings, inlaid boxes, furniture, and instruments using aromatic cedarwood and thuya, a native Moroccan wood.

The wood is frequently hand-polished and inlaid with silver or mother-of-pearl wire to create exquisite, unique pieces. These wooden treasures, whether they are large furniture pieces or tiny jewelry boxes, are a reflection of both beauty and tradition.

5. Fez Shopping Tips: Haggling, Best Souks, and Avoiding Scams

Shopping in Fez is an unforgettable experience, but it requires some prior knowledge to ensure you get the BEST Souvenirs at the best possible price. The souk (market) is the ancient heart of the Medina, where exquisite handicrafts meet ancient trading skills. Here, we will delve into the Moroccan art of Haggling, reveal the names of the Best Souks to find high-quality goods, and give you essential tips to avoid any awkwardness or misunderstanding during your Fez shopping trip.

6. Discover Fez Handicrafts with an Expert Local Guide

To ensure you have a truly enjoyable and productive shopping experience, and to avoid getting lost in the complex maze of the old city, utilizing an Expert Local Guide is indispensable. Our specialized guides can take you directly to the best artisans and souks, where quality is guaranteed and prices are fair. Don’t worry about haggling or finding those truly unique products; your personal guide will help you discover the BEST Souvenirs in Fez with ease and peace of mind.

A Moroccan craftsman meticulously hand-painting intricate geometric designs onto a large ceramic vase in a workshop in Fez. The image highlights the brilliance and creativity of Moroccan artisans in pottery and traditional decorative arts.
A vibrant display of traditional Moroccan Belgha (slippers) and leather poufs in a Fez market. These handmade leather shoes, known for their pointed toe and high quality, represent the thriving craft of the Khrazz (cobblers).
The peaceful central courtyard of the historic Seffarine Madrasa in Fez. The architecture features symmetrical pillars, and beautiful Moroccan zellige tilework, reflecting the institution's architectural excellence. This Marinid-era madrasa is a symbol of knowledge and cultural heritage near the famous Al-Qarawiyyin Library and the Copper Market.
A coppersmith artisan (Saffarine) seated in the historic Place Seffarine in Fez, hand-hammering a copper piece. The scene captures the rhythmic sound and living heritage of the Coppersmiths' Souk, a traditional craft near the Al-Qarawiyyin Library.
A Moroccan wood artisan holding a finely hand-carved piece of cedarwood in his workshop in Fez. The piece features intricate geometric patterns, showcasing the traditional woodcraft specialty of aromatic cedar and thuya.

Textile Treasures to Bring Home from Fez

Beyond metalwork, leather, and ceramics, Fez is a textile lover’s dream come true. Vibrant textiles, traditional clothing, and exquisite home décor abound in the city’s markets and artisan workshops; all are handcrafted with techniques that have been handed down through the generations. You won’t want to leave Fez without these textile gems.

1. Handwoven Fez Carpets & Rugs: The Best Moroccan Souvenirs

Moroccan rugs are well-known worldwide, and some of the best can be found in Fez. Every rug is a hand-woven masterpiece that takes weeks or even months to complete. Each tribe and area has its own unique designs, each with its own colors, symbols, and meanings.

Both delicate urban-style carpets with more elaborate patterns and thick woolen Berber rugs can be found in Fez. These textiles provide warmth, authenticity, and beauty, whether you’re purchasing a large rug for your home or a small one for decoration.

2. Colorful Moroccan Blankets and Throws from Fez

These throws, also called handira or Moroccan wedding blankets, are made by women in the Atlas Mountains and are frequently embellished with fringes, sequins, or vibrant designs.

They are comfortable, fashionable, and portable, making them ideal souvenirs. You can use them as wall hangings, bed linens, or throws on your couch. A large assortment in a variety of hues and textures can be found in the Fez medina.

3. Embroidered Fabrics and Table Linens in Fez Medina

Fez is also well-known for its exquisite embroidery, particularly with gold and white thread. Traditional Moroccan patterns that combine Islamic art with Andalusian elegance are frequently hand-stitched onto tablecloths, napkins, pillowcases, and curtains.

These are great presents and give any house a little Moroccan flair. A lot of vendors even provide personalized embroidery with initials or names.

4. Silk and Cotton Scarves: Traditional Fez Patterns

Fez silk and cotton scarves are available in every possible color and frequently feature geometric or floral designs influenced by Islamic motifs and zellige tiles. These scarves are ideal for both men and women because they are lightweight and adaptable.

They are a stylish and significant way to bring a bit of Morocco with you, whether you wear them as accessories, around your neck, or as a headscarf.

5. Authentic Moroccan Clothing: Djellabas and Caftans in Fez

Consider investing in a caftan (a more refined, frequently embroidered version worn for special occasions) or djellaba (a long, hooded robe worn by both men and women) for something genuinely Moroccan.

Morocco’s elegance and cultural diversity are reflected in these clothes. Handmade versions made in Fez from wool, cotton, or silk are available in both classic and contemporary styles, and they are tailored in traditional workshops.

Close-up of a Moroccan artisan's hands meticulously working on a piece of Fez embroidery, using the distinctive single-faced technique. The silk threads form intricate geometric patterns, reflecting the elegance and patience required for this traditional craft.
A local merchant in Fez stands beside a display featuring a traditional Moroccan caftan. The caftan is adorned with Fez embroidery, a traditional craft known for its elegance and intricate silk stitching and high craftsmanship.
A richly decorated interior of a rug shop in Fez, displaying stacks of handwoven Moroccan carpets and rugs. The image highlights the colorful designs and traditional luxury of Berber rugs and urban-style carpets.
An overhead view of the traditional Chouara Tannery in Fez, showing the circular stone vats where leather tanners manually soak and dye animal hides using only natural ingredients, preserving a thousand-year-old Moroccan craft.
A young man wearing a traditional Moroccan Jellaba and the red Fez Tarboush, pouring Moroccan mint tea. The attire symbolizes the country's cultural identity and is a popular souvenir for tourists.

Unique Souvenirs from Fez’s Medina

More than just a historical marvel, the medina of Fez is a shopping haven full of unique finds that you won’t find anywhere else. These distinctive mementos will allow you to bring a bit of Morocco home with you, from aromatic spices to traditional cookware.

1. Aromatic Fez Spices and Herb Blends (The Perfect Souvenir)

The spice markets deep within the Medina are a true sensory extravaganza. You’ll be captivated instantly by the rich aromas and vivid colours of cinnamon, paprika, saffron, cumin, and the complex Ras El Hanout—Morocco’s signature spice blend.

These potent additions are essential for local cuisine, but they also make wonderful mementos for serious foodies. Flavorful and easy to transport, they are often packaged beautifully in classic cones or tiny glass jars. Beyond cooking, you’ll also find a variety of herbal tea blends and natural remedies, often meticulously prepared by skilled local herbalists in Fez.

2. Natural Beauty Products: Argan Oil and Rose Water

Morocco holds a global reputation for its natural skincare and personal care. Argan oil, often dubbed “liquid gold,” is widely used for skin, hair, and nails. Due to its high content of antioxidants and Vitamin E, it is a staple for anyone interested in personal wellness.

Furthermore, you will find kohl eyeliner, Ghassoul clay, black soap (Savon Noir), and fragrant rose water sourced from the Valley of Roses—all traditionally used in Moroccan hammams and daily hygiene routines. For the ultimate quality, seek out cold-pressed, organic options available in the local souks in Fez.

3. Traditional Moroccan Slippers (Babouches)

Soft, handcrafted leather slippers in an endless array of colors and styles are called babouches. These slippers are created using centuries-old methods in Fez, a city known for its leather craftsmanship.

Both pointed and rounded styles are available; some are plain, while others are embroidered or embellished with patterns and beads. They are comfortable, fashionable, and lightweight, making them ideal for giving or wearing at home.

4. Hand-painted Tagine Pots: Decorative and Functional

The tagine is a stunning example of traditional pottery as well as a representation of Moroccan cuisine. Fez’s hand-painted tagine pots are a beautiful addition to any kitchen because of their vivid colors and patterns. They can also be used to cook Moroccan stews slowly.

Both decorative and cooking-grade versions are available in many stores. A tagine is the ideal choice if you enjoy cooking or just want a distinctive memento that captures Moroccan culture.

When choosing souvenirs in Fez, try to buy directly from artisans or cooperatives to support local craftsmanship. Look for items that are handmade, sustainable, and connected to Moroccan culture — they’ll have more meaning and make your travel memories last longer.

A close-up display of various traditional Moroccan leather slippers, including the Belgha and the intricately embroidered Cherbil. These handmade shoes, crafted by Kharrazine artisans in Fez, are valued for their luxurious, naturally dyed leather and unique designs.
A Moroccan artisan in Fez hand-painting intricate geometric patterns onto a large piece of decorative pottery (often used as a tagine or vase). The work highlights the craftsmanship of Fez hand-painted tagine pots, known for their vivid colors and traditional patterns.
A colorful display of Moroccan spices in a Fez souk, featuring vivid red containers filled with Ras el Hanout, saffron, and other aromatic herbs. The spices are shaped into traditional cones, representing essential ingredients for Moroccan cooking and popular foodie souvenirs.
A Moroccan woman in traditional attire manually crushing argan kernels with a stone to extract argan oil. This traditional process highlights the natural preparation of "liquid gold" argan oil, a key ingredient in Moroccan beauty products.
A close-up of a Zellige artisan in Fez manually cutting a glazed tile piece with a hammer and chisel. The process demonstrates the mathematical precision and skill required to create the mesmerizing geometric patterns of traditional Moroccan Zellige.

For those who enjoy shopping, the winding streets of Fez’s medina are a treasure hunt waiting to happen, but they may initially seem overwhelming. Whether you want a unique rug, a handcrafted memento, or the excitement of haggling, here are some tips for making the most of your Fez shopping experience.

1. Exploring the Souks: Where to Find the Best Deals

Each of the Fez souks, which are separated by product and craft, has a distinct charm. Here are some places you simply must see:

  • Souk el Henna is well-known for its traditional henna, herbal remedies, and natural cosmetics.
  • A haven of spices, incense, and fragrances is Souk Attarine.
  • Souk Nejjarine is an expert in woodworking, creating elaborate boxes and carved furniture.
  • Souk Sabbaghine: A marketplace for vibrant textiles and fabrics.

Take your time, visit several stores, and don’t be afraid to leave if you can find a better deal. Often, the best deals are only a few steps away.

2. Artisan Workshops: Meet the Craftspeople

Visiting an artisan workshop (fondouk) in Fez is one of the most fulfilling experiences. You can meet the artisans here, including metal engravers, weavers, leatherworkers, and ceramic painters, and observe how each piece is created by hand, frequently utilizing methods that have been passed down through the ages.

Numerous workshops are accessible to the public and may feature live demonstrations. Buying straight from these craftspeople helps maintain traditional craftsmanship while also guaranteeing authenticity.

3. Fixed-Price Shops vs. Haggling: What to Expect

The majority of Fez’s markets and small businesses have a haggling culture. Both buyers and sellers anticipate it, and even enjoy it. Begin by making a smiley offer that is half or less of the asking price. The exchange is just as important as the cost.

However, there are also stores with set prices that are frequently referred to as cooperatives or artisan centers with government certification. For tourists who want a hassle-free experience or who wish to guarantee that artisans are paid fairly, these are excellent. Although the quality and authenticity are assured, prices are typically higher.

A covered, specialized alley (souk) in Fez, likely the copperware souk, with traditional metal goods displayed alongside a local man in a Jellaba. The image represents the segmented Fez markets, such as Souk Attarine for spices or Souk Sabbaghine for textiles.
A display of high-quality handmade Moroccan leather bags, backpacks, and accessories. These items are crafted by leather artisans in Fez using traditional techniques on naturally tanned leather, known for their durability and authentic style.
A smiling elderly artisan sitting in his workshop in Fez, surrounded by traditional handcrafted goods and tools. This image represents Fez as the craft capital of Morocco and highlights the authentic shopping experience in the medina.
A skilled bladesmith artisan in Fez working on a metal piece with a grinding wheel, showcasing the traditional skill of knife and tool making in the renowned Souk Skakin (Knife Street).
A crowded, narrow alleyway in the Fez medina during peak hours, showcasing the lively atmosphere where locals and tourists mingle for shopping and trade. The image captures the vibrancy of Fez's traditional markets.

Smart Shopping Tips for Visitors

Although shopping in Fez is an adventure full of hues, aromas, and tales, visitors who are not familiar with Moroccan marketplaces may find it useful to be aware of a few clever tips. Here are some crucial pointers to ensure a seamless, secure, and enjoyable shopping experience.

1. Authenticating Genuine Handmade Items

In a city known for its artisanal heritage, it’s important to distinguish between mass-produced souvenirs and authentic handmade crafts. Here’s how:

  • Check for imperfections: Handmade items often have tiny variations — a sign of human touch, not a flaw.
  • Ask about the origin: Good vendors are happy to tell you about the process and the artist behind the work.
  • Visit cooperatives or workshops: They often sell certified artisan items and offer transparency about materials used.
  • Look for traditional symbols or signatures: Especially in pottery, metalwork, or textiles.

Buying authentic supports local families and preserves ancient skills — and you’ll return home with som

2. Bargaining Etiquette: How to Negotiate Like a Local

Bargaining is part of the experience in Fez. Here’s how to do it respectfully and effectively:

  • Start low but not offensively low — around 40–50% of the asking price is a good beginning.
  • Be polite and smile — a friendly attitude goes a long way.
  • Don’t show too much enthusiasm — it weakens your position.
  • If it feels wrong, walk away — often, the vendor will call you back with a better offer.

Remember: It’s not a battle — it’s a cultural exchange!

3. Shipping Options for Larger Purchases

Bought a rug, mosaic table, or heavy ceramics? No problem. Many artisan shops in Fez offer international shipping. Here’s what to know:

  • Ask about tracking and insurance before you agree to ship.
  • Request packaging photos for peace of mind.
  • Combine purchases to save on shipping costs.
  • Take the receipt and contact info in case you need to follow up.

For lighter items, you may want to pack them in your luggage, but for anything fragile or bulky, shipping is often the safest route.

4. Customs Regulations: What You Can Legally Take Home

Before buying, be sure to check what’s legal to bring into your country. Some general guidelines:

  • Spices, argan oil, and textiles are usually safe.
  • Weapons, animal products (e.g., ivory), or antiques may be restricted.
  • Liquids (like oils or perfumes) in your carry-on must meet airline size rules.

It’s always smart to double-check with your airline or embassy for updated customs info.

Final Word: Shop with Heart and Curiosity

  • Always carry some cash, preferably in small bills.
  • Don’t be afraid to ask questions about how something is made — artisans will often share fascinating details.
  • Try to shop in the morning, when the markets are less crowded and shopkeepers are more eager to make their first sale.
  • Most importantly: enjoy the experience. Shopping in Fez isn’t just about what you buy — it’s about the stories, the people, and the traditions behind every item.

Shopping in Fez isn’t just about finding beautiful items — it’s about discovering the culture, meeting passionate artisans, and collecting memories that last a lifetime. With a bit of preparation and an open mind, you’ll enjoy a shopping journey unlike any other.

Would you like to explore the old city’s markets and meet talented local artisans?
Our expert guides are ready to offer you the best experience, combining authenticity, culture, and unbeatable prices.

All you have to do is contact us and book your tour to start a unique journey through the heart of the old city, where you’ll enjoy shopping and discovering traditional crafts with the help of local experts.

Don’t miss this opportunity — get in touch with us now and start your adventure!